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A PARTNERSHIP
BETWEEN TWO FILIPINO INSTITUTIONS
WITH ITS SHARED commitment and
passion for total customer satisfaction, it is not difficult to
see how a partnership between Asia's first airline and the Philippines'
number one bakeshop could literally take off into the horizon.
As Goldilocks
Philippines Marketing Director Pinky Yee remarked during the press
launch held last August, "Goldilocks and PAL are kindred spirits,
showcasing the best that the Filipino has to offer in their respective
industries. Both have a long and distinguished history, with PAL being
founded in March 1941, and Goldilocks opening its first store in May
1996. More importantly, however, both companies have a deep affinity for
the culture and embodiment of the Pinoy. While PAL portrays "the beauty
of Philippines, shinning through", Goldilocks represents "How
thoughtful, how Pinoy". Most likely, it is due to these similar brand
values that both have become institutions in the Filipino psyche."
This October
2004, Goldilocks will likewise be the most delicious part of PAL
domestic trips, offering savory snacks such as tuna, corned beef and
chicken rolls. Complementing these are mouthwatering cake slices that
include classic favorites like marble and chocolate butter, as well as
vanilla chiffon. New and delightful flavors such as apple and banana nut
also comprise the product line-up. Passengers onboard PAL's
international flights will likewise enjoy tasty bread rolls prepared in
uniquely appetizing ways: barbeque, asado, adobo and tuna melt.
For the past 38
years, Goldilocks has established itself as the undisputed leader in the
Philippine bakeshop industry. Much like Philippine Airlines, it has
succeeded in creating a world-class brand that every Filipino can be
proud of.
"We are very
happy to be part of the PAL flying experience," said Goldilocks
Philippines Marketing director Pinky Yee. "this reinforces our corporate
philosophy that when we adhere to our firm commitment to total customer
satisfaction and uncompromising quality, a leading airline like
Philippine Airlines will be proud to serve our products to its
discriminating customers," she added.
Other companies
are not the only ones who recognize Goldilocks' quality and standards.
Over the years, it has received numerous awards, being a five-time
Parangal ng Bayan winner for Most Outstanding Bakeshop, and a recent
inductee into the Consumer's Union of the Philippines Hall of Fame.
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